Truminds | Digital Transformation with Holistic Content Management

Digital Transformation with Holistic Content Management

Multilingual website & mobile app to deliver tailored experience online

19.10.2021

In one of our previous articles, Cybersecurity for the Digital Age, we discussed about Data security and Data privacy challenges that businesses face in the Digital era !!

(Previous Article Link: Cybersecurity Digital Age - Truminds Software Systems

Today, we will look into the challenges that businesses face when undergoing digital transformation - scalability and agility by using reference of one of our key clients.

The Challenge: Our client is the World’s Largest E-Retailer Company and for over 75 years, they had operated in an analog business mode with retail stores spanning 50+ countries, each offering a customized experience infused with local flavor. As the businesses transitioned into the digital space through the introduction of ecommerce stores, a multilingual website, and a mobile app, the client sought to replicate the same tailored experience online for its customers.

Truminds took on this innovative project, where the client aimed to create a cohesive and engaging experience for their users across web and mobile applications. They outlined several essential requirements, which included:

Consistent branding

Localized content

User-friendly and responsive Design

Multilingual support

Scalability as content increases

Easy to manage and modify the content

They were seeking not just a vendor, but a partner to tackle challenges and drive innovation. They recognized our commitment to excellence and valued our ability to communicate seamlessly with geographically diverse teams.

Why Truminds as their technology solution partners?

Engineering Excellence: Given the expansive nature of their business, the client sought exceptional talent for their project and with the confidence of working with Truminds on various projects and having an idea of the talent pool, the client decided to go ahead with Truminds

Embracing core values: With a people-centric approach, the client emphasized that the project team should not only excel technically but also embrace the core values of the company

Holistic project ownership: The client desired a vendor capable of taking full ownership of the project and handling communication efficiently with their geographically diverse teams across various functions

Scalability assurance: Truminds assured the client of scalable solutions, highlighting the ability to adapt to changing project demands and business requirements seamlessly

Proactive problem-solving: The client valued Truminds' proactive approach to problem-solving, ensuring that challenges are addressed promptly and effectively throughout the project lifecycle

Innovation and integration: Truminds' commitment to innovation and staying abreast of technological advancements resonated with the client's vision for the project, ensuring a forward-thinking and future-ready collaboration.

What did we deliver?

Flexible and extensible architecture: The final solution architecture was the product of intensive strategic thinking and a forward-thinking approach. This allowed the solution to be not only easily customizable but also be extended when newer requirements came up.

Unified content management: Truminds has successfully implemented Contentful Management as a SaaS platform, providing a unified content management solution that seamlessly integrates physical spaces, websites, and mobile apps into a single cohesive entity.

Next-gen platform capabilities: Leveraging next-generation capabilities, the solution delivered ensures a cutting-edge content management system that adapts to the evolving needs of modern enterprises, offering flexibility and scalability

Multi-location and multilingual management: The solution effectively manages and updates content across multiple locations and events. The platform allows for dynamic control of features like languages, policies, and infrastructure, catering to the complexities of a multi-country and multi-location enterprise presence.

Dynamic UI with React and Gatsby: The dynamic nature of the solution is harnessed through a React-based framework with Gatsby, enabling engineers to easily ingest site-specific content and generate dynamic user interfaces at runtime.

Global compliance and cookie policies: Successfully addressed the global compliances like GDPR and Data privacy issues, we ensured adherence to various cookie policies mandated in different countries, thus demonstrating a commitment to legal and regulatory considerations.

Security measures with static content: The preference for static content is a strategic security measure implemented by Truminds, thus reducing site rendering time minimizing the risk of vulnerabilities like SQL injection and ensuring a secure environment for web pages.

Cloud preview functionality for B2B: Anticipating the future needs with the addition of B2B functionalities, we delivered a cloud preview feature as well for content inspection before publishing. This eliminates the need for a development team unless needed for customized/crucial additions.

With strong expertise of cutting-edge technologies and a deep understanding of business scenarios/challenges, Truminds is revolutionizing the handling of dynamic content across various platforms for businesses with a global presence. Our proficiency empowers businesses to transition digitally, enhance operational efficiency, customer service, and innovation, and maintain competitiveness in an always-changing business environment.

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